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Chrysler Group LLC Builds Momentum in California

Chrysler Group LLC’s renewed focus on the California market is paying dividends as retail registrations increase, new dealers open their doors, and new products resonate with consumers in the Golden State.

In California, where Chrysler Group opened its new California Business Center last year, retail registrations shot up 55 percent in 2011, according to R. L. Polk & Co. data. Chrysler Group’s share of the California market, based on retail registrations, was 4.8 percent in 2011, an increase of 1.3 percentage points from a 3.5 percent share in 2010.

Chrysler Group volume increased 55 percent to 50,759 registrations in California in 2011, up from 32,768 registrations in 2010. In comparison, the industry sales in California last year grew by only 13 percent.

“We’re no longer ‘California Dreamin’,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “We understand the importance of this market and we’re going after it vigorously with new and improved products, a growing dealer network, and consumer advertising and incentives tailored for this unique consumer and marketplace.”

Several factors are contributing to Chrysler Group’s building momentum in the state, but none more vital than the launch of 16 all-new and significantly-refreshed models in 2010 and 2011, vehicles like the Chrysler 300 flagship sedan, the Chrysler 200 sedan and convertible, and the Jeep® Grand Cherokee SUV that California consumers are warmly accepting. Complementing this aggressive product wave, Chrysler Group has added 17 new dealers in the state in just the last 18 months, has opened 20 FIAT studios in the last year, and has created a California Business Center that focuses almost exclusively on what is considered the most important car market in the world.

The 17 new Chrysler Group dealers that have opened throughout the state during the last 18 months are welcomed additions to the dealer network, especially as Chrysler Group prepares to launch its all-new 2013 Dodge Dart compact sedan. The Dart blends Alfa Romeo DNA with the Dodge brand’s passion for performance and style, resulting in a groundbreaking compact sedan that will compete in California’s largest segment.

“We have rebuilt our dealer network in California, and more new dealers are coming this year,” said Peter Grady, Chrysler Group’s Vice President of Network Development and Fleet. “We must equip our dealers with the product that California consumers desire, vehicles with both fuel efficiency and style. We now have those vehicles and more are on the way.”

In addition to the 17 new Chrysler Group dealers, the 20th new FIAT studio just opened in San Jose, Calif. With 20 open studios, California is the FIAT brand’s largest market in the U.S. for the Fiat 500 hatchback, Cabrio, and soon to arrive Abarth, the ultimate high-performance small car.

Early in 2011 Chrysler Group divided its former West Business Center into two organizations, creating the new California Business Center in Irvine, Calif., and relocating the West Business Center to Phoenix, Ariz. The West Business Center handles all of the states west of the Rocky Mountains except California.

The creation of a California-specific business center allows Chrysler Group to focus on the unique needs of the California consumer, creating advertising and delivering incentives tailored for this market and its consumers. The California Business Center is best positioned to communicate with California consumers and is dedicated to determining their product needs and desires.

“California consumers are some of the most savvy, knowledgeable, and demanding consumers in the world,” said Jason Stoicevich, Director of the California Business Center. “We are focused listening, learning, and delivering on what their unique needs are. We need to show consumers that we are a company of desirable, relevant brands.”

 

**  Courtesy of Chrysler Media

Take Advantage of our Facebook Coupon Tab

Stay up to date on all our latest service and sales special offers by checking out the coupon tab on our Facebook page (link: http://on.fb.me/zV9Uir). ; Just click the "Like" button for access to our best deals!

Kudos to Our Team for Earning These Excellent Reviews

"We thoroughly enjoyed working with Kelson Hutchinson. The process was quick and seamless." - RJ

"Props to Mark and his amazing customer service skills! This is our second car buying experience through Don-a-vee and we continue to be impressed with the service we receive." - Mel

Lease a 2012 Jeep Patriot for $159 per Month

Right now at Don-a-Vee Chrysler Jeep you can lease a brand new 2012 Jeep Patriot for only $159 per month!  Check out the flyer below for additional details, then head to our website to take advantage of this uncommonly good deal:  http://bit.ly/kbyP0C

2012 Chrysler Town & Country for a Family in Need

Thanks for the Great Feedback

"He treated me very professionally and was very knowledgeable with every question I had. I will definitely refer all my friends and family to Don-a-Vee. Thank you!" - Dviets

Register for the 'Donate Life Run/Walk'

On Saturday April 28th Don-a-Vee Chrysler Jeep will be sponsoring the 'Donate Life Run/Walk' which will start at the Cal State Fullerton Intramural Field.  Click the link to register and run for a good cause:  http://bit.ly/sNfIBA

Orange County Automobile Dealership Association's 19th Annual Automotive Troubleshoot Contest

This month Donavee Chrysler Jeep, in tandem with Sunny Hills High School, took part in the 19th annual Orange County Automobile Dealership Associations trouble shooting contest.  Each year Donavee Chrysler Jeep Orange County trains and mentors students from the local high school that are interested in a career in automotive repair.  Not only do the students put in a lot of extra time outside of school they work very hard just to get the chance to do so.

First the students qualified by scoring the highest on a written automotive test that is taken by hundreds of students.  Then the students come to Donavee Chrysler Jeep after school and on the weekends to learn from the pros in the service department on how to properly trouble shoot issues with automobiles.  After a few months working side by side with master technicians they compete for the chance to compete locally winning a spot to compete nationally in New York and also recieve a 20,000 in scholarships and tools. Then each team is given a vehicle to work on that has a number of issues set up by the judges at the event.  First team to correctly trouble shoot all the issues with the vehicle wins the contest.  An added bonus this year was that Kia donated a brand new vehicle to the winning school!

The Donavee/Sunny Hills team consisted of ROP students David Felteberger and Christopher Villar lead by instructor Charles Zepeda and Donavee's shop foreman Moe Jubran. This year the students placed 4th just barely getting squeaked by students from North Orange County's team sponsored by Toyota of Huntington Beach.  We would like to say congratulations and send a big thank you to the guys on our team!  Even though they did not win they represented their school and Donavee well.  We wish them the best of luck in their future career as an automotive technician and who knows, maybe they will be a Donavee Chrysler Jeep employee in the future!

Congratulations to the Don-a-Vee Chrysler Jeep Team on Receiving these Great Reviews!

"Very easy to do business with. Friendly staff !!!" - Olopez

"Straightforward pricing and paperwork was a breeze. Thanks for keeping it easy, guys." - Jaimie O

Don't Miss our Presidents Day Sale!

We're throwing a massive sale this Presidents Day weekend and everyone is invited! Don't miss out on stellar savings and fantastic financing on quality vehicles like the Chrysler 300.  Check out our website for details on our special offers:  http://www.donavee.com/index.htm

Many Thanks to our Fans for the Exceptional Reviews

"I was lucky to have my iPad app lead me to DonAVee where Kelson not only took my call and verified my car and price within thirty minutes his service leadership led to my new purchase of a Jeep Wrangler Sport and additional parts and services for my new car." - M. A. Neal

"Michael was great guy to have worked with, made everything easy and made me feel comfortable and if i had any questions he was more then willing to answer." - Jlopez1624

Destination X Games with Luke Mitrani

Kudos to Our Team for Earning These Excellent Reviews

"We shopped around quite a bit and they were most definitely the best deal with the best customer service! Thanks to both Kenny Smirz and Johnny Han for taking great care of us!" - Mike D.

"If you're in the market for a Jeep come see Jenni Harner for no pressure feel at home service :)" - Debbie

We're the Highest-Scoring Chrysler & Jeep Dealer in California on DealerRater.com

Did you know that Don-a-Vee Chrysler Jeep is the highest-rated Jeep and Chrysler dealer in all of California on DealerRater.com? It's true! Check out our page via the link below: http://bit.ly/f7khQ7

Jeep Vehicles Earn Four More Awards

Jeep® Wrangler and Grand Cherokee – the pillars of the Jeep brand – continue to earn accolades from opinion-leading media outlets. The vehicles recently captured four more awards:

• Kelley Blue Book Total Cost of Total Cost of Ownership – Mid-size Sport Utility award: 2012 Jeep Wrangler
• Kiplinger’s Personal Finance Best Resale – Truck-based SUVs: 2012 Jeep Wrangler Sport
• MotorWeek Drivers’ Choice Award – Best Large Utility: 2012 Jeep Grand Cherokee (shared with Dodge Durango)
• Kiplinger’s Personal Finance Worth a Look – Mid-size and Large Crossovers: 2012 Jeep Grand Cherokee Laredo

“We’re delighted that the Jeep Wrangler and Grand Cherokee have received this recognition from these influential, opinion-leading media organizations,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “These awards are especially meaningful because they focus on the customer. The MotorWeek award is specifically chosen from the buyers’ point of view, while the awards from Kelley Blue Book and Kiplinger’s focus on value for the customer – which Jeep vehicles consistently deliver.”

In January, Jeep brand vehicle sales rose 37 percent (versus industry rise of 12 percent), with Grand Cherokee sales rising 40 percent and Wrangler sales rising 23 percent. In 2011, Jeep brand vehicle sales increased 44 percent (versus an industry increase of 11 percent), with Grand Cherokee sales increasing 51 percent and Wrangler sales increasing 30 percent.

These four new awards for Jeep vehicles are in addition to the following recognition received by the Jeep brand and its vehicles so far in 2012:

• Polk Automotive Loyalty Award – Most Improved Loyalty to Make: Jeep Brand
• Autobytel 2012 SUV of the Year: Jeep® Wrangler
• Overland Journal 2011 SUV of the Year – North America: Jeep Wrangler
• U.S. News & World Report’s Best Cars for the Money – Off-Road SUV: Jeep Wrangler
• Cars.com’s Play Car of the Year (Off-Roaders and Sun Lovers categories): Jeep Wrangler
• The Fast Lane Car’s (TFLCar.com) Top-10 2012 Most Fun to Drive Cars: Jeep Grand Cherokee SRT8
• 2012 Vehix New Car Buying Guide, Convertible Under $40,000 Recommended: Jeep Wrangler
• 2012 Vehix New Car Buying Guide, SUV Under $30,000 Recommended: Jeep Wrangler
• 2012 Vehix New Car Buying Guide, SUV Under $30,000 Recommended: Jeep Grand Cherokee
• Consumer Guide Recommended Buy: Jeep Grand Cherokee

 

**  Courtesy of Chrysler Media Newsroom

We Have Awesome Discounts on Chrysler 300s Available

Remember fans: Our 2011 Chrysler 300s are on sale at seriously discounted prices. To get one of these stylish vehicles at a remarkably low price just click on this link: http://bit.ly/wmVS0S

Thanks for the Great Feedback

"If in the future I am in need of another used or New vehicle...I will definitely give them my business!" - SherBob

 

"Overall, I would definitely come back and do business with Don A Vee Chrysler. Thank you guys!" - Joe C.

"All in all a great dealer and I will be coming back in the future for any of my jeep needs. Thanks guys!" - Matt

We are Partnering with 95.9 The Fish on Future Event

We're proud to announce that Don-a-Vee Chrysler Jeep is partnering with local radio station 95.9 The Fish to plan upcoming events within the Placentia community.  Stay tuned to 95.9 for info on our latest collaborative efforts!

We've Signed up to Support the Daily Titan

We have recently signed up to support The Daily Titan, a website for Cal State Fullerton's students, staff, and family.  We're proud to be involved in our local community and we look forward to working with such an outstanding organization.  Go Titans!

Congrats to our Team on Earning Another Great Review!

"No pressure no haggling just great service and within 24 hours had the car we wanted keys in hand! Excellent experience dont bother going anywhere else!" - Matt

We've Joined the Fullerton Chamber of Commerce

We've recently joined the Fullerton Chamber of Commerce and we will now be working with them to plan future events!  We will be hosting a welcoming party at our dealership soon, so stay tuned!

Write us a Review

If you have bought a vehicle from us or have had your car worked on at our dealership then we would greatly appreciate you writing a review for us on Google Maps. Just click the link to get started: http://bit.ly/qjoIzb

Meet the Winner of the Jeep Arctic Yeti Dig - Video

Get Special Pricing When You Lease a 2012 Chrysler Town & Country Touring

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Right now you can lease a 2012 Chrysler Town & Country Touring for $299 per month for 36 months.  Intrigued?  Check out our website for details on all current offers: http://bit.ly/kbyP0C

Kudos to Our Team for Earning Another Great Review

"These guys tell you how it is they don't try to jerk you around. I would definitely go to them again." - Heather