The Jeep® Brand Partners With the Jalen Rose Leadership Academy

The Jeep® brand has partnered up with the Jalen Rose Leadership Academy (JRLA), an open enrollment public charter high school in Detroit, to develop a multi phased development program to expose students to programs and events designed to enrich and develop their educational path.

Elements of the partnership include a mentoring program between Jeep brand employees and students, field trips to several Chrysler Group facilities, including the Jefferson North Assembly Plant and the Jeep Design Studio, development of a marketing project and sponsorship of the academy’s boys’ and girls’ basketball teams.

“The Jeep brand is honored to partner with the Jalen Rose Leadership Academy and build a relationship within our community. This program is an authentic, hands-on approach that will fuel leadership, provide educational empowerment and develop life skills for the students,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “With this program, we hope to help students reach their fullest potential.”

“A philanthropic project of this nature requires support from the entire community, and it is a privilege to have the Jeep brand join our team,” said Jalen Rose, JRLA Founder. “We will work together to have a positive influence on our future leaders.”

The program kicked off in February and will continue for the next seven months. The Jeep brand also will award $100,000 in college scholarships to the first graduating class of the academy.

Jeep Brand Mentorship Program
Focusing on educational empowerment and the development of leadership skills, Jeep brand employees will partner with select students from the school to participate in a seven-month long mentorship program. Each session will focus on personal improvement skills such as goal setting and career planning.

Participating students also will embark on a series of educational excursions that will include a trip to the Chrysler Group’s Jefferson North Assembly Plant in Detroit and a trip to the company’s World Headquarters in Auburn Hills, Mich., where the students will visit the Jeep Design Studio and meet the designers.

In January, students attended the North American International Auto Show Preview, where they snapped photos of the event, Jeep vehicles and their favorite product features. Their task was to develop a photo journal that outlined their favorite Jeep brand vehicles.

Marketing Competition
Select academy students will participate in a marketing competition where they will be given an assignment to compete amongst each other and win an all-expense paid trip for a family of four to a USA Basketball exhibition game in Washington, D.C.

JRLA Basketball Team Sponsorship
The Jeep brand will sponsor the school’s boys’ and girls’ basketball team. The sponsorship will provide funding to support their team fees, uniforms and equipment.

 

**  Courtesy of Chrysler Media