The second annual Specialty Equipment Market Association (SEMA) Award was presented to the 2012 Jeep Wrangler for the “Hottest 4×4-SUV” at the 2011 SEMA Show in Las Vegas.
The award recognizes vehicles that specialty-equipment manufacturers believe are the best platforms for accessorization in four categories: Hottest Car, Hottest Sport Compact Car, Hottest Truck, and Hottest 4×4-SUV.
“The Jeep Wrangler has an incredible enthusiast following, and with hundreds of Mopar parts and accessories available for it, it is clearly one of our most customized vehicles,” said Mopar President and CEO Pietro Gorlier.
The award is the forth that the new 2012 Jeep Wrangler has received in the last 10 days. Last week, it was given the prestigious “4×4 of the Year” crown from Petersen’s 4-Wheel & Off-Road magazine, the “Mid-size SUV of Texas” award by the Texas Auto Writers Association, and “Best Off-Road Value” in the Active Lifestyle Vehicle awards competition.
“With an avid following of enthusiasts, Jeep Wrangler has long been the most customized SUV in the marketplace,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Wrangler owners love to modify their vehicles, often at purchase with dealer-installed Mopar parts, and throughout their ownership experience. For 2012, Jeep Wrangler is an even better customization platform, with more fuel efficiency, power and capability than ever before.”
** Courtesy of Jeep In The News
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