Tuesday, September 25, 2012

The curb has never looked so good. Take a look at Varvatos Chrysler 300 Chalk Art.

Varvatoschalk

A 3-D image of a Chrysler 300 on a sidewalk in New York City is giving new meaning to “curb appeal.”

The 3-D Varvatos Chalk Art tribute honors the new collaboration between the Chrysler brand and designer John Varvatos. The art is located outside of his Soho neighborhood studio in Manhattan.

John Varvatos, a Detroit native, is best known for fusing his love of fashion and music in his clothing. His sleek designs will be found in two new Chrysler 300 sedans that will be released early next year.

Varvatos recently teamed up with the Chrysler brand to design the interior and exterior of the 2013 Chrysler 300C John Varvatos Limited and Luxury Edition sedans. The vehicles made their debut during New York’s Fashion Week (Sept. 6 -13).

In the days before the event, 3-D chalk artist Tracy Lee Stum brought her
Varvatos Chalk Art tribute to life on the sidewalk. Stum is one of the world’s foremost interactive 3-D street painters. Her mind-blowing 3-D images have won her countless awards and commissions, and amazed people around the world.

The Varvatos artwork already has garnered lots of attention. Pedestrians are snapping pictures of the creation and posing alongside the work of art.

Courtesy of http://bit.ly/RVSswA

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